The Average Airbnb Listing Score by City: 2025 Data

Not all cities are created equal when it comes to Airbnb listing quality. We analyzed thousands of listings across 25 major cities to create a ranking based on our quality score. The results reveal surprising gaps.

📊 KleoScribe Score: Each listing is rated from 1 to 10 on title, description, keywords, and structure. The global average score is 4.2/10.

🏆 The City Rankings

Tokyo

6.8/10

Lisbon

6.2/10

Melbourne

5.8/10

Barcelona

5.4/10

London

5.2/10

New York

4.6/10

Paris

4.3/10

Miami

3.8/10

Cancún

3.1/10

Why Some Cities Score Higher

🏢

Professionalization

Cities with many professional property managers (Tokyo, Lisbon) score higher because listings are written by experts.

🏆

High Competition

The more competition, the more hosts optimize. Barcelona and London are great examples.

📱

Tech Adoption

Tech-friendly cities adopt AI optimization tools faster.

🌍

International Audience

International tourist cities require bilingual, better-written listings.

💡 Opportunity: A low score in your city = less optimized competition. By optimizing your listing, you can easily stand out!

📊 What's Your Listing Score?

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